1834 Premium Distilled Gin Brand Manager Chey Mayuga and Filipino mixologist Tabitha Rice showing their support for 1834 Premium Distilled Gin.

1834 Premium Distilled Gin among 'most popular gin' at the Manila Gin Festival

June 6, 2023

One of the newest brands to enter the premium gin scene is 1834 Premium Distilled Gin, and it has already made a mark at the recently-held Manila Gin Festival in Bonifacio Global City.  

1834 Premium Distilled Gin was among the festival's 'most popular' gin, winning second as the most tried gin. Other participating brands included Tanqueray, Hendricks, G'Vine Gin de France, Beefeater, and Roku. The largest gin festival in Manila brought together gin enthusiasts to celebrate everything gin.

During the Manila Gin Festival, gin lovers were given the opportunity to discover and learn more about the different types of gin. Moreover, the event showcased the versatility of gin through unique gin-based cocktails, giving enthusiasts a chance to discover new ways to enjoy the spirit.

Ginebra San Miguel Inc. (GSMI) took the opportunity to showcase 1834 Premium Distilled Gin. This carefully crafted gin is made using only the finest ingredients, including unique Philippine botanicals, balancing the uplifting flavor of calamansi and the floral finish of Sampaguita. It is an excellent choice for gin aficionados who value uniquely Philippine craftsmanship. True to its tagline, it is indeed the "Philippine gin the world has waited for."

"The Philippines is the largest gin market in the world, and GSMI produces the biggest volume of gin. It's only fitting that we not only produce the most in terms of volume, we also wanted to produce the very best, and that is what 1834 is all about," says Paolo Abrera, the Brand Ambassador for 1834 Premium Distilled Gin.

GSMI's participation in the Manila Gin Festival is a significant milestone in the company's commitment to promoting the gin culture in the Philippines. Festival goers visited the GSMI booth, where they chose between two gin-based cocktails; they also had the chance to add garnishes and spices to enhance the drink. Visitors were also treated to games and trivia, making the experience more fun and memorable.

"With 1834 Premium Distilled Gin, we aim to elevate the local gin scene by showcasing a unique flavor profile, reflecting the country's rich heritage and culture," said Chey Mayuga, Brand Manager of 1834 Premium Distilled Gin.

1834 Premium Distilled Gin is produced by Ginebra San Miguel Inc., maker of the world's largest-selling gin. GSMI's other quality gin brands include Ginebra San Miguel, GSM Blue, GSM Premium Gin, and G&T Ultralight Spirit Drink. 1834 Premium Distilled Gin is available in The Marketplace, Shopwise, LazMart, and Shopee.

For more details, log on to http://www.ginebrasanmiguel.com or visit the official 1834 Premium Distilled Gin Facebook page www.facebook.com/1834gin.

1834 Premium Distilled Gin endorser Paolo Abrera awards an 1834 gift bag to a lucky raffle winner.