Gabbi Garcia is newest GSM Blue brand ambassador
Filipina actress and host Gabbi Garcia debuts as GSM Blue's newest endorser in its latest campaign, "Choose Your True."
Gabbi is widely recognized for her performances in the remake of "Encantadia" (2016), "LSS" (2019), and "Unbreak My Heart" (2023). In addition, she is one of the two new Kapuso hosts for the latest celebrity edition of the reality show "Pinoy Big Brother."
As a longtime fan of GSM Blue, Gabbi expressed her enthusiasm about collaborating with a brand that reflects her values. "I have loved GSM Blue since my college days. Its taste is true to the taste of the cocktail,” she shared. “And, of course, I love that I share the same values with the brand. GSM Blue is all for realness and authenticity, and even though I have a lot of things on my plate, I always make sure to remain grounded and true to myself.”
GSM Blue's "Choose Your True" campaign will unfold throughout the year with videos on family, love, and career. These videos, launched on TV, radio, and social media platforms, will highlight the importance of making authentic choices—from nurturing family relationships to embracing love and pursuing true passion. Through Choose Your True, Gabbi inspires others to choose their true bonds, love, and passion and live life with confidence and authenticity.
“Gabbi was a natural choice for this campaign. Known for her genuine personality and passion as an actress, she embodies everything GSM Blue stands for. We believe she will set a good example for others to embrace their true selves and celebrate life’s real moments,” said GSMI Group Product Manager for White Spirits Josephine Caldo.
Beginning in March, the first part of the Choose Your True campaign, focusing on family, will air on TV and digital platforms. In this segment, Gabbi enjoys a gathering with friends over GSM Blue when she receives an invitation to a concert. However, she declines, as it coincides with her family's annual anniversary outing. Proudly, she chooses her true bond—her family.
Of all the campaign themes, the family segment resonates with her the most. As a family-oriented person, Gabbi considers her parents to be her mentors and consultants in life. “I can't imagine my life without them. Whenever I need someone to ask for an important decision in my life, I try to run to them, and their opinion matters to me,” Gabbi shared.
Despite her busy schedule, Gabbi always finds time to bond with her family and celebrate life’s moments. She explains, “I make sure I make time for them. I don't want to have any regrets in the future about not spending time with them. I believe that if you want something to happen, then you have to make a way to make it happen.”
GSM Blue, the ready-to-drink cocktail perfect for chilling with friends, is a companion in life's unique journeys—through family, love, and career. As the campaign unfolds throughout the year, audiences will see more of Gabbi embrace the values that define her, encouraging others to do the same. One can experience a life filled with authentic truths, meaningful connections, and cherished moments by staying true to what matters most.
GSM Blue is produced by Ginebra San Miguel Inc., the world's largest-selling gin maker. GSM Blue brand includes GSM Blue Light Gin, GSM Blue Mojito, GSM Blue Margarita, GSM Blue Gin Pomelo, and GSM Blue Lychee Martini.
